My Name Is Brett Wieland
I am a human-centered designer based out of New York. I have experience in Industrial Design, Experience Design, Display Design, Retail Design, Store Design, Interaction Design, Furniture Design, Design for Production and Multi-Disciplinary Team Management. I am currently open for employment opportunities, please connect with me to discuss what I can do to help you and your team.
My Name Is Brett Wieland
I am a human-centered designer based out of New York. I have experience in Industrial Design, Experience Design, Display Design, Retail Design, Store Design, Interaction Design, Furniture Design, Design for Production and Multi-Disciplinary Team Management. I am currently open for employment opportunities, please connect with me to discuss what I can do to help you and your team.
These Are Some Of My Clients & Partners
From globe-spanning corporations to health services, I work with my clients to not only achieve good design, but also to add business value and streamline processes; creating improved experiences for both the client and their customers. list >
This Is Some Of My Work
From complete visual brand language platforms to single part details, I have worked with and managed teams on projects of all scales. projects >
This Is Some Of My Work
From complete visual brand language platforms to single part details, I have worked with and managed teams on projects of all scales. projects >
This Is My Process
There are countless variables with each project that make the process unique. While there are a few general steps that I have used with success in the past, I adjust the process to the project, not the other way around.
Empathy
If I do not truly understand the client and their needs, I will not be able to give them what they really want. This understanding also helps in communicating with the client as I am better able to tailor the message to the desired audience. Empathy applies to the company as well; getting to know the business history, values, goals and identity leads to a much deeper understanding of the client's needs.
Observation
I have to know what is out there, know what about it is good and what about it is bad. Whether it is through market or brand research, ethnography, trend analysis, or behavioral studies, the more data about the world the product will live in, the better. With this data and the known constraints of the project as a framework, I can begin to identify the ingredients to a successful product development.
Imagine
At this point I want to expand the scope, the product can be whatever I can imagine. No ideas are bad and every path worth a second look. I want as many ideas as possible so I can find the diamonds and put them together into something really great. Depending on the client & project, this can be a great opportunity to get them involved; it can go a long way towards future buy-in if they personally felt the excitement of an idea's genesis.
Realize
Once the vision for the project is found, I again consider the constraints of budget, timing & production, and work to protect the ideal while making it possible to actually be real. This is a very exciting part of the process for me, it is one big puzzle to solve with moving variables and sometimes conflicting desires from business, design and engineering. I excel at crossing into each of these camps and working out solutions.
This Is My Philosophy
Design is Experience
When I was a younger designer I believed “Beauty is Functionality”, and I wasn’t wrong. However, this was a juvenile understanding of my own motivations. I have come to more deeply understand design is about Experience. Whether it is a physical product, a retail environment, a digital experience, a service or any other aspect of design, the emotional response is what brought me to design and why I stay.
Design is Transparent
Big data. Artificial Intelligence. Fake News. Algorithms. The very tools that allow designers to create engaging experiences can also be scary and confusing. For this reason, transparency is key to good design. We as designers need to be open and honest about how we gather and use consumer data; and it shouldn’t be to better target you with ads…
Design is Authentic
Good design has the right motivations. In order to create truly great products, brands and experiences, we need to look for ways to honestly benefit the consumer. Profit is, of course, always a goal of business, but it is natural corollary when our focus is on what our product/brand can uniquely offer to enrich our customers’ lives.
Design is Personal(ized)
Human centered design is about the user (in case the name didn’t give it away). If we move forward understanding that design is Experience, Transparent & Authentic, we can leverage the available technology and data to create designs that adjust to the user, giving them what they need as quickly and elegantly as possible. Designs that replace “chores” with enjoyment, designs that allow us all to spend more time doing the things we, uniquely, love to do.
Designs that feel like they were made just for you, because they were.
This Is My Philosophy
Design is Experience
When I was a younger designer I believed “Beauty is Functionality”, and I wasn’t wrong. However, this was a juvenile understanding of my own motivations. I have come to more deeply understand design is about Experience. Whether it is a physical product, a retail environment, a digital experience, a service or any other aspect of design, the emotional response is what brought me to design and why I stay.
Design is Transparent
Big data. Artificial Intelligence. Fake News. Algorithms. The very tools that allow designers to create engaging experiences can also be scary and confusing. For this reason, transparency is key to good design. We as designers need to be open and honest about how we gather and use consumer data; and it shouldn’t be to better target you with ads…
Design is Authentic
Good design has the right motivations. In order to create truly great products, brands and experiences, we need to look for ways to honestly benefit the consumer. Profit is, of course, always a goal of business, but it is natural corollary when our focus is on what our product/brand can uniquely offer to enrich our customers’ lives.
Design is Personal(ized)
Human centered design is about the user (in case the name didn’t give it away). If we move forward understanding that design is Experience, Transparent & Authentic, we can leverage the available technology and data to create designs that adjust to the user, giving them what they need as quickly and elegantly as possible. Designs that replace “chores” with enjoyment, designs that allow us all to spend more time doing the things we, uniquely, love to do.
Designs that feel like they were made just for you, because they were.
This Is A Bit About Me
I come from a long line of entrepreneurs in the furniture industry, if I do not someday start my own company I may be disowned. I decided I wanted to be an industrial designer when my father showed me a trash can at a mall. I am passionate about experience and creating things that connect with people. I enjoy things with intention. I pride myself in being an excellent judge of character and in my ability to understand people. I am a perfectionist but I’m working on it. There is a lot more about me.
To learn more about Brett Wieland the person: about me >
This Is How To Connect With Me
I would love to talk with you, whether about potential work partnerships or what type of bourbon you prefer. Reach out and say hello.
This Is How To Connect With Me
I would love to talk with you, whether about potential work partnerships or what type of bourbon you prefer. Reach out and say hello.
